WORK LOCATION: King Taco Corporate Office/DTLA (On Site)
DEPARTMENT: Special Projects
REPORTING TO: General Manager
PAY RANGE: $69,000 – $74,000
TYPE OF EMPLOYMENT: Full Time
POSITION SUMMARY:
We are seeking a dynamic and creative Social Media and Marketing Coordinator to join our team. As the Social Media and Marketing Coordinator, you will be responsible for developing and executing social media strategies, managing digital marketing campaigns, and enhancing our brand presence across various online platforms. If you are passionate about social media, marketing, and creating impactful digital experiences, we’d love to hear from you! Join our team and help us drive our brand forward in the digital age.
ESSENTIAL FUNCTIONS AND RESPONSIBILITIES:
The essential functions and responsibilities of the Social Media and Marketing Coordinator are as follows:
- Develop and implement social media strategies to increase brand awareness and engagement.
- Create and curate compelling content for social media channels, including but not limited to Facebook, Instagram, X, LinkedIn, etc.
- Manage social media accounts, including daily monitoring, posting, and responding to audience interactions.
- Analyze social media metrics and insights to optimize performance and identify areas for improvement.
- Collaborate with the Senior Management team to create and execute digital marketing campaigns, including email marketing, Search Engine Optimization (SEO), Search Engine Marketing (SEM), and paid advertising.
- Monitor industry trends and competitor activities to stay ahead in the market.
- Coordinate with graphic designers and content creators to produce high-quality visual and written content.
- Engage with influencers and brand ambassadors to expand reach and drive brand advocacy.
- Assist in organizing and promoting company events, product launches, and promotions.
- Maintain brand consistency across all digital platforms and marketing materials.
- Maintain upkeep of the King Taco website and app.
- Monitor customer service reviews and complaints
- Track UberEats reviews and reporting
- Perform other duties as assigned.
EQUIPMENT USED:
EDUCATION, SKILLS, AND REQUIREMENTS:
- Bachelor’s degree in Marketing, Communications, or a related field.
- Proven experience as a Social Media Coordinator, Digital Marketing Specialist, or similar role.
- Strong understanding of social media platforms, trends, and best practices.
- Excellent written and verbal communication skills.
- Proficient in speaking, reading and writing in English and Spanish (preferred, but not required).
- Creative thinker with the ability to generate innovative ideas.
- Proficiency in social media management tools and analytics platforms.
- Proficient in Microsoft Office (Word, Excel, Outlook)
- Experience with graphic design software and video editing tools is a plus.
- Ability to work effectively in a fast-paced environment and meet deadlines.
- Strong analytical skills and attention to detail.
- Positive attitude, team player, and willingness to learn and adapt.
- Willing to work as part of a team and complete some work independently.
OTHER:
This job description is not intended to be an exhaustive list of all duties, responsibilities or qualifications associated with the job. Other duties may be assigned. Examples include special assignments of an administrative or operational nature.
ESSENTIAL PHYSICAL DEMANDS:
In general, the following physical demands are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to allow differently abled individuals to perform the essential functions of the job.
- Must be able to see, hear, speak, and write clearly in order to communicate with employees and/or customers.
- Able to push, pull, and lift up to 20 lbs. in weight.
- Able to stand and sit for 2-4 hours at a time.
- Able to stoop, kneel, stand, bend and reach over shoulder, overhead, and outward.
WORK ENVIRONMENT:
In general, the following conditions of the work environment are representative of those that an employee encounters while performing the essential functions of this job. Reasonable accommodations may be made to allow differently abled individuals to perform the essential functions of the job with the environment.
- Works with customers and employees in an indoor location that is clean, orderly, properly lighted and ventilated.
- Noise levels are considered moderate to low.