NEXT STOP: USA
With 12 MX pesos in their pockets and a goal to reach the U.S., Don Raúl and Doña Lupe traveled from Mexico City to Tijuana. Once they arrived, the attendant told them they were short on change for their next bus. Hesitant about returning, they were unclear about their next step and future. A bystander overheard their conversation and approached them with tickets.
Fun Fact: Raúl’s first job in the U.S. was as a dishwasher. He went on to work as a butcher, where he became an expert in selecting meats.
FIRST U.S. TACO TRUCK
Despite doubts from others, they decided to purchase a 1950s ice cream truck and converted it into the first mobile taco-making station. On a summer night in 1974, Raúl and Lupe stationed their taco truck next to an East LA bar where they became popularly known.
Fun Fact: In Mexico, it is custom to name your truck - Raúl named his La Güera.
Hardworking, passionate, and caring are just a few words to describe the person Raúl was. He had a deep appreciation for hard-working employees and offered growth and opportunities to his employees, a work culture that King Taco continues today.
The Mexican fast-food favorite has since expanded to 22 popular locations throughout Los Angeles and San Bernardino Counties. Today, King Taco serves a wide variety of authentic Mexican foods, and has been recognized by prominent food critics.
In honor of Don Raúl’s legacy, King Taco continues to support and uplift the community that gave it its start by supporting organizations that attend to those in need and those who are homeless, funding organizations that assist children living with cancer, HIV, and AIDS, responding to assist with national and international disasters, providing sponsorships to law enforcement organizations, as well as being a team player with events that procures funding for diabetes and more.
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